Susan is an accomplished marketing executive with a strong portfolio of successes with high growth companies with explosive growth with a focus on market impact, lead generation, revenue and profit expansion. ‘Out of the Box’, proven professional with ability to translate corporate vision into marketing programs with measurable results. A creative, high-energy, team-leader with proficiency in multi-tasking and the added ability to meet goals by matrix managing people across departments and channels on a worldwide basis. Broad experience in all facets of consumer and business marketing including: analyst relations, brand & product management, mass media, direct mail, online advertising, search engine advertising (SEO), email campaigns, co-op ads, database marketing, press relations, crisis communications, market research and sales operations.
Specialties: analyst and investor relations, M&A growth, demand generation, sales operations, sales force automation, marketing automation, marketing strategy and execution